Beach Cooling Jerseys
A jersey line for Beach Cooling, a Panama City Beach HVAC company: their polar bear in sunglasses on a winter-sky blue, a sunset orange, a retro pink-and-cyan, and a garnet colorway.
Beach Cooling sponsors half the events the club runs, and after a few years of putting their logo on other people’s jerseys the owner wanted his own. The brief was the brand’s polar bear in sunglasses, the company script, and the phone number, on something the crew would wear on the course and to work.
The mascot already existed as their logo, so the design work was the ground it sits on. Four colorways came out of it: a winter-sky blue with falling snow, which is the one that reads as “cooling”; a sunset orange; a retro pink-and-cyan for the people who bought the club’s Miami Vice jersey; and a garnet-and-gold with a block wordmark for the FSU fans. Same bear, same script placement, so the set reads as one brand on the course.
Built as full front-and-back panels for sublimation and produced through Zone Sporting Goods, the same vendor as the club’s jersey runs.
Winter sky. The bear, the script, and the phone number, because the shirt is also a truck-door ad.
Back: name at the shoulder, the mark small, the gradient doing the work.
Sunset.
Retro pink and cyan, for the people who bought the Miami Vice club jersey.
The script-only version of the same colorway.
Garnet and gold, block wordmark, for the FSU fans on the crew.