Show Up, Show Out
A nine-jersey series in SEC college-town colorways, so members could rep their school on the course without a single licensed logo.
Fall weekends in the Florida panhandle are about college football, and the club is full of alumni from every SEC school within a day’s drive. The ask was simple: a jersey for each of them. The constraint was that none of it could use a university mark, wordmark, or licensed pattern.
So each design is built from the things fans already recognize without a logo: a Knoxville checkerboard, Tuscaloosa houndstooth, Baton Rouge tiger stripes, Tallahassee spears. Color does the rest. Nine colorways share one cut, one sleeve treatment, and one placement for the club mark, so the series reads as a set on the course rather than nine unrelated shirts.
They sell as a pre-order run through the club store, which keeps the club out of the inventory business.
Knoxville. The checkerboard fade does the work a logo would otherwise have to do.
Tuscaloosa. Houndstooth, at a scale that reads from across a fairway.
Gainesville.
Baton Rouge.
Tallahassee. Home turf.
Opelika.
Athens.
Fayetteville.
Oxford.