Splash for Salesforce
Product lead for Splash's managed Salesforce package: a guided setup, two-way authenticated connections, real-time event and guest sync, and Flow components admins can wire up without code.
Event marketers live in Splash and their sales team lives in Salesforce, and the integration between them had grown into a set of one-off syncs that every customer configured differently. This was the rebuild as a managed AppExchange package, which I led as product manager at Splash with Appiphony as the build partner.
The scope was defined by what an admin has to do on day one. A setup assistant walks them through the package in one guided wizard instead of a long install document, and shows what is complete. A system connections step authorizes both directions: the package gets a token to call Splash, and Splash gets OAuth access to call the org, so nothing depends on a shared password. An Apex web service acts as a landing pad, so event and guest data arrives in packaged objects in near real time rather than on a schedule. And instead of hardcoding the sync, the package ships Flow components, an invocable method with a custom property editor and starter templates, so an admin can decide which guests go to which event under which conditions in the tool they already use. Package logging with configurable levels was in the first release, because the first support ticket on any integration is “what happened?”
The product decision underneath was to make the package configurable rather than opinionated. Every Salesforce org models events and contacts a little differently, and a sync that assumes one model is a sync that half the customers cannot use.