Splash Integrations Platform

Splash is event marketing software, and an event is only worth running if the leads make it into the systems sales uses. When I arrived, that path ran through a fragmented set of Salesforce connectors, several of them failing quietly, each configured differently by each customer. The first job was to scope the replacement: one managed package, one setup path, sync in both directions. That became Splash for Salesforce.

The second job was the platform underneath every integration. I led the initiatives that at least doubled its reliability and scalability. Less glamorous than a new integration, but every integration inherits the platform’s failure rate. We also rebuilt the HubSpot integration on HubSpot’s newer endpoints so marketers saw current data instead of last night’s.

The new capability was booking a meeting from an event page. With Chili Piper as the partner, a guest registering for an event could book time with the right rep in the same flow, so a registration turned into pipeline instead of a list to follow up on later. I developed that partnership from the product side as well as the integration side.

Splash’s first written connectivity strategy came out of this period: which integrations exist, which should, and why. Cvent acquired Splash in 2024.