Splash Integrations Platform

Splash is event marketing software, and an event is only worth running if the leads make it into the systems sales uses. When I arrived, that path ran through a fragmented set of Salesforce connectors, several of them failing quietly, each configured differently by each customer. The first job was to scope the modern replacement: one managed package, one setup path, sync in both directions. That became Splash for Salesforce.

The second job was the platform underneath every integration. I led the initiatives that at least doubled its reliability and scalability, which is less glamorous than a new integration and matters more, because every integration inherits the platform’s failure rate. The HubSpot integration was rebuilt on HubSpot’s newer endpoints so the data reaching marketers was current instead of last night’s.

The new capability was booking a meeting from an event page. With Chili Piper as the partner, a guest registering for an event could book time with the right rep in the same flow, which turns a registration into a pipeline event instead of a list to follow up on later. I developed that partnership from the product side, not just the integration, which is the pattern I keep coming back to: the partnership and the product decision are the same decision.

Splash’s first written connectivity strategy came out of this period, the document that said which integrations exist, which should, and why. Cvent acquired Splash in 2024.