Majette Monster Mash

Seven years of brand, jerseys, trophies, and sponsor kit for the club's Halloween tournament, run on a custom Majette layout the Saturday before Halloween. 2026 brings a written design system and a new jersey.

Majette Monster Mash

The Monster Mash is our Halloween tournament: a custom layout at the Monster at Majette, played the Saturday before Halloween, every year since 2020. 2026 is the seventh one.

An annual event is a brand problem more than a poster problem. The first year needs a look. Every year after needs the same look with a new date, new sponsors, and enough novelty that people buy the jersey again. So the system is small on purpose: one character, two colors (purple and lime green), a circular badge that takes the year, and a sponsor lockup that rebuilds itself when the sponsor list changes. Flyers, 24×18 signs, social posts, trophies, and jerseys all come out of that.

2026 is the first year with a written design system. “Disc golf after dark”: Midnight Navy as the field, Warm Bone for lettering, Muted Ember for the focal details, and the owl from the course mark rendered as tonal feathers across the shirt. Type is Jolly Lodger for the wordmark only, Barlow Condensed for names and numbers, Source Sans for everything that has to be read quickly. The 2026 jersey comes in navy and an inverted ember colorway. The document that governs it is linked above.

The jersey is the piece people wait for. In 2024 it carried the character. In 2025 the shirt became the character’s jacket, lapels and buttons printed on the front, so the whole field turns into a room full of monsters on the first tee. Trophies are tombstones with a short poem engraved per division.

The club store handles jersey pre-orders, and the tournament’s mobile course guide is its own project.